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Time travel for browser und app 

Augmented Reality brings regional journalism directly to the audience

We are turning historical imagery into digital sights

The problem

Studies on media usage [1,2] clearly show that the target group between 14-29y no longer has patience for traditional journalism in 2019. Young people expect a new path that leads away from the abstract representation of content and intuitively conveys understanding of events in their environment.

Our solution

The latest augmented reality technology provides a solution to this need. By anchoring digital imagery to specific locations in the city,  the content is thereby contextually integrated into its environment and thus creates a connection between message and space. This creates an immersive journalism experience for the audience that has not yet been technically possible before.

In the White-Label app ZeitZeuge, your audience will discover the city and region with historical photos and videos. These are superimposed on reality via your mobile phone with centimeter-accuracy or via panoramic images - depending on whether you're on the road or are at home.

On the road - for the user

Integrated into an existing app or as a new app: With their smartphone the user wanders through the city and gets a notification to discover hidden time travel experiences based on location. Once they "reveal" them, he can make a selfie with the experience that can be shared with watermarks on social networks. A map lists the experiences.

At home - for the user

If the reader wants to experience the experience at home, historical imagery is placed on a panoramic image that can be scrolled into. This works in browsers on older generation devices. In addition, audio files can be played and links to matching articles be displayed, which are opened in a Webview.

How does it work for the editor?

In just a few seconds, the editor is able to place already existing photos, videos and sounds - without any prior technical knowledge or production costs. Even 3D elements and text can be anchored with accuracy. A CMS dashboard allows you to delete, edit and edit the metadata, from app and browser. If desired, these functions can be opened to the public, see below.

Content

In addition to your archive, we know many sources for public domain media files. One way for even more license-free data is to invite your audience to submit private imagery on a regional topic of temporal relevance. E.g. in 2019, in Berlin this will be the 30th anniversary of the Fall of the Berlin Wall. Your audience will have the participatory opportunity to diversify the coverage of regional topics and will be motivated to go on a smartphone tour of your city try out and discover "their" content.

Zaubar takes advantage of the latest updates of Augmented Reality technology to anchor digital content in the real world with centimeter-accuracy. This allows us to present the same digital sight at the exact place to any user at any time. Below, see a comparison between the technology from 2019 and the older technology.

Technology

 

We are ready for you

Stefan Marx (Tech)

successfully bootstrapped his first startup in Berlin's media landscape and sold its technology, including several industry-leading AI algorithms.  has raised one of Germanys largest seed rounds, won the coveted SXSW awardbuilt the first virtual reality camera app, built the first augmented reality masks for the back camera, experience with press.

Anne-Sophie Panzer (Content)

has studied politics and history. During her studies she already worked as a journalist and published her first book last year. was funded by the MIZ Babelsberg, is a published author, knows the editorial offices of RBB BA/ZDF Frontal 21/MDR Gesellschaft/Xenon.TV (German broadcast TV).

We are thrilled to discuss with you how Augmented Reality can enrich your journalism, free of charge and without obligation

Form

Direct

Stefan Marx

+49 176 4570 9672

stefan@zaubar.com